The Nue Co Water Therapy

It’s something we all know intrinsically: scent is the most evocative of the senses and is profoundly linked to memory. That’s why a whiff of your mother’s perfume can transport you to your childhood bedroom, why we light a candle or burn incense to shift our moods. There is a science to this, and The Nue Co., working with the University of Geneva, has literally bottled it.

The brand has long been making what they call “Fragrance Supplements” that do everything from mimic the restorative effects of forest bathing to sharpening focus. Therefore, when the VIOLET LAB heard from The Nue Co. that they had a fresh, crisp, woody scent that would calm the body and mind the way sitting on a beach or dipping your toes in a lake does, it didn’t take much convincing for us to take Water Therapy for a spin.

Shipping boxes were opened. Aesthetically pleasing deep blue bottles were examined. Wrists were spritzed. Pause. Inhale. Notes of cardamom, black pepper, bergamot, fig balsam and sandalwood. Then, calm. How? Scientific explanation: primal protein pathways are stimulated in the brain connecting to memories of blue space, triggering the release of neurochemicals associated with being in or near water. Our editors soon became addicted, spraying this fragrance to help them relax and unwind, or covertly pausing to smell it during stressful moments. This, the Committee needed to try.

“Is there anything more relaxing than the ocean? Water Therapy captures the scent of the sea mixed with one of my favorite Indian desert flavor combos–rose and cardamom. The result is a soothing fragrance that both calms the mind and makes me crave desert.”
—ROBIN BLACK, Makeup Artist & Photographer

“A truly modern fragrance with a pleasantly aqueous/oceanic scent that creates an overall sense of well-being and peace of mind.”
—TROY SURRATT, Makeup Artist

“I love the science behind this fragrance. As soon as you get the first note, you feel awakened and relaxed.”
—JENNY CHO, Hairstylist

Not only did our testers love wearing this light, clean scent, but it had a marked impact on our moods. With that, The Nue Co.’s Water Therapy Fragrance Supplement is officially VIOLET CODE APPROVED and has earned a place on THE SHELVES.