Emilie Heathes' Full Up Brow Powder

When Sarah Brown, VIOLET GREY’s faithful Curator-in-Chief, first heard about an unusual loose (yet not loose) powder that came in a tube and pumped up, filled in, and tinted brows all in one swipe, it was just starting to bubble under the surface the way that all about-to-happen cult beauty phenoms tend to do. She called in a tube. She tried it. She could not believe her eyes (we mean brows). SB is the type who lives in fear of an overdrawn, too-dark, faux-looking eyebrow, which is what made Emilie Heathe’s Full Up Brow Powder such a genuine revelation: It was foolproof, effortless. Professional, even. No muss, no fuss, just instant boss brows that looked totally natural and stayed put all day. When her beauty editor friends started casually chattering about this new staple, too—“OMG that Emilie Heathe powder”—she knew we had a hero on our hands.

Team VG’s resident blondes, redheads, and brunettes all picked up the one universal shade expecting a color clash, but everyone—from the sparse- to the thick-browed among us—came away with fluffier, more defined, natural-looking arches that took seconds to achieve with no mess whatsoever. When we learned that the buildable, makeup artist-developed formula is packed with nourishing ingredients to keep hair healthy and Japanese powder bonding technology to ensure it wears all day without smudging or fading, we sent it straight to The Committee of Industry Experts.

“Love this powder. The easiest eyebrow product to apply. Mess-free and matched my brows to perfection. Swipe, swipe, and done!”
—CAROLA GONZALEZ, Makeup Artist

“I love a subtle-yet-sculpted brow and Emilie Heathe created a product that makes the process a lot easier. It’s sheer enough for the makeup novice and buildable for the bold brow-lovers out there.”
—ALANA PALAU, Makeup Artist

“I love how this wand lets you build a fuller-looking brow in no time. It’s super easy to use, and the powder stays well. It feels light on, and has a natural look.”
—SIMONE SEIGEL, Makeup Artist

Rarely have we encountered a product that saves so much time, requires so little skill, and still delivers such exceptional results. Therefore, Emilie Heathe’s Full Up Brow Powder is officially VIOLET CODE APPROVED and has earned a place on THE SHELVES.