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Sarah Browns Guide to Investments and Upgrades

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The Violet Files

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LESSONS

LESSONS:

NOTES TO

SELF

The VIOLET LAB’s Sarah Brown on the magical thinking she’s practicing, and the investments and upgrades she’s making for a brand-new year.

Written By:
SARAH BROWN
Illustration by:
DONALD ROBERTSON
NOTES TO SELF

FROM THE DESK OF SARAH BROWN

RE: Investments & Upgrades, 2024  

I started a practice a few years ago, inspired by a suggestion from entrepreneur, hairstylist-to-the-stars, Internet goddess and VG O.G., Jen Atkin. On New Year’s Day, my husband and I sit in our pajamas (or our swimsuits, if we’re lucky enough to be OOO somewhere sunny), with pen and paper in hand, and we write down a straightforward list for the year ahead of what we would do if there were no way to fail.

These aren’t resolutions, wishes, or best intentions. We look at them as To Dos. Notes to self. A set of directives for the life upgrades we seek to make. A checklist of what we mean to accomplish in the next 365 days. Some are tiny, practical, material; others are huge, intimidating, and existential. Operating as if there is no way to fail allows one to be brave, audacious, and to go after exactly what you want, without limitation—imagining (or rather, expecting) that it will be achieved. It’s a very fast way to get priorities clear, sh*t together. These are commitments I make to myself.

Beauty and wellbeing are the ultimate commitments. At VIOLET GREY, we are here, quite specifically, to help you upgrade, streamline, and dare I say, perfect, this aspect of your life. A world class cosmetic wardrobe is what we are after, because you deserve nothing less, and besides, anything less does not perform as well. What’s the point of that? Everything in your routine should be working overtime, and delivering—results, luxury, quality, and of course, glamour. January, when we are getting organized for the new year, is the ideal moment to clear the clutter from our lives. Below you will find my recommendations for investments I believe are worth making. They’re for when only the best will do—which, in our world, is every day. Not only are these upgrades worth it, they are designed to make life more efficient, so you can focus on what’s really important: the big hopes and dreams that this year you will make come true.

 

XO.

SB

 

 

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