PUT IT IN THE BAG: HOLIDAY EDITION

FROM THE DESK OF SARAH BROWN

RE: What to buy right now from someone who knows. (And at a sweet discount.)

I took up the sport of tennis a number of years ago when I had the unsettling realization one day that my only hobbies included reading magazines and shopping—which were both technically extensions of my day job, anyway, working at Vogue. In the interest of becoming a slightly better-rounded person, it was clear that I needed to cultivate some outside interests, and fast. (It bears mentioning that tennis allowed me to continue to stealthily pursue hobby numero uno, as there was so much accompanying merchandise to set my sites on: tiny skirts, racket bags, hats, anything in pink terry.)

Why am I telling you this, right now? Because I am an expert—as in world-class, eagle-eyed, highly competitive, could-win-awards-in-this-sort-of-thing—shopper.

I shop for myself like it’s my job. And when I shop for you, our VIOLET GREY customers, tracking down the absolute best in beauty, it is my job. So who better to take you through this season’s highly covetable, most irresistible offerings, all while they are at a considerable savings of up to 25%? I am talking about expertly curated gifts designed to delight and get the job done–leaving your recipient joy-struck and duly impressed by your excellent taste and deep insider knowledge (The Lyma laser? Fara Homidi’s lip compact? How did you know?). I am talking about seizing the moment and adding-to-cart the things you secretly covet and 1,000% deserve (in my book, this counts as self-care. ‘Tis the season). And I am talking about unselfconsciously stockpiling the essentials that enhance your life while they are available at a fraction of their usual price (this is just smart). I am by nature a Type A Minimalist, and yet a Crazed Hoarder when it comes to something I LOVE. (See Lys Mediterranee below.)

So, without further ado, may I present the expert’s guide to shopping our annual PUT IT IN THE BAG Event: Holiday Edition. What to scoop up while the getting is good and the price is nice.

We wish you happy shopping, but more importantly, a healthy and harmonious holiday. We encourage you to spread joy, and love. And for all of your pressing beauty needs, we remain VIOLET at your service.

XO.
SB