Packing Rules From Anya Hindmarch

Craftsmanship, humor, and personalization are the three key words British designer Anya Hindmarch uses to describe her namesake accessories line. Launched with a singular supple leather bucket bag 29 years ago, Hindmarch’s collection has since evolved to include a full range of handbags, stationery, coats, shoes, wallets, and, of course, her famous statement patches for self-customizing. Last week, London-based Hindmarch expanded her reach still further, opening her first Los Angeles flagship on Melrose Place, replete with a bespoke embossing bar.

But her obsession with organization (Hindmarch believes her middle name should be Compartmentalized) led to one of the designer’s greatest claims to fame: a full collection of labeled makeup bags for every beauty need, which are a favorite of everyone from Vogue editors to jet-setting celebs like Rosie Huntington-Whiteley and Kate Moss. “The labeled bags were really born out of my need for an organized solution for packing and everyday life,” says Hindmarch. “I think organization makes people feel good and improves confidence. It’s efficient and helps me work better—that’s a real luxury.”

And with options that range from streamlined black Dopp kits to over-the-top snakeskin patch-embellished pouches, Hindmarch has every type of packing personality covered. Here—just in time for your holiday travels—the detail-oriented designer advises on beauty essentials for both the chronic overpacker and the die-hard minimalist. Read on for her tips.