Gold Medal Beauty
LESSONS:
GOLD MEDAL
BEAUTY
This summer we are celebrating the over-achieving world-class products that go the extra mile and take our top prize.
- Written by
- Sarah Brown
- Illustrations by
- Donald Robertson
- Photography by
- Dimitri Newman
- Creative Direction by
- Vicen Akina
Here at the VIOLET Lab—VG’s hub of curation and creativity, and home to THE VIOLET CODE and the Committee of Industry Experts—every day is kind of like the Olympics.
We are ruthless. And uncompromising. (After all, we represent you, our customer.)
We favor competitive edge.
We love a winning streak. And an underdog.
We believe in overachievers (especially if it’s a mascara or, say, a hybrid SPF).
World-class is table stakes.
V is for Victory, but also for VIOLET.
We reward excellence.
We celebrate our heroes and worship our icons.
We live for a great story.
We are constantly searching for our next one-in-a-million stand-out star.
Winners take all.
We exist to bring you performance-driven products with stamina, style, and staying power. If you ask us, everything we carry here at VIOLET GREY, home of the Industry’s Beauty Edit, deserves an award—and technically, everything we (very carefully) choose to bring to your attention gets one (see that VIOLET CODE seal of approval?).
So without further ado, and with help from our favorite French heroines, we present a few gold medalists from our very own Beauty Olympics.
XO.
SB
