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10 Products

10 Products

Olaplex

Olaplex

Olaplex

When Dean Christal set out to create a UV reactive silicone coating to treat chemically-processed hair, he approached University of California-Santa Barbara scientist Craig Hawker for the job. Twenty-four hours later, OLAPLEX was born, but it wasn’t until friend and celebrity colorist, Tracey Cunningham, used the formula on her Hollywood clients that, Dean says, “the real work began.” This work resulted in the now famous patented OLAPLEX Bond Building Technology ™ that repairs, strengthens, and protects hair. Working to counteract daily environmental, heat, chemical, and styling damage, the brand has garnered a cultish following of colorists, celebrities, shoppers, and salons who depend on the formulas for visibly healthy hair that is soft, shiny, and strong.