ACT + ACRE
After her 15-year career as an editorial hairstylist and assistant to hair legend Sam McKnight, Helen Reavy decided to rewrite the hair and wellness playbook with Act+Acre. In a market flooded with quick hair fixes, Act+Acre offers an alternative scalp-focused approach to improving hair health. Each formula is cold processed (which uses ice water at high pressure to combine essential oils and ingredients) to ensure every active ingredient remains fresh and highly potent. The brand has also committed to fully-recyclable packaging and environmentally-friendly products in the hopes of setting a new industry benchmark.