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BUILDING A SERUM WARDROBE
Targeted serums are the new investment pieces—and the foundation to a next-level skin care routine.
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JUST APPROVED
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ADIR
ABERGEL
The Hollywood hairstylist known for his magic touch and incandescent good vibes.
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LET’S
ROLL
Introducing the new scents of the season.
FILED UNDER: SHOP MY BAG
ADIR
ABERGEL
The Hollywood hairstylist known for his magic touch and incandescent good vibes.
FILED UNDER: VIOLET CODE APPROVED
LET’S
ROLL
Introducing the new scents of the season.
BEST SELLERS
BEST SELLERS
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ASHLEY
MOUBAYED
The Don’t Let Disco founder has a thing for beads—and beauty.
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VICTORIA BECKHAM
BEAUTY BY
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THE CONCEALER
PEN WITH TFC8®
The concealer that checks all our boxes.
FILED UNDER: SHOP MY BAG
ASHLEY
MOUBAYED
The Don’t Let Disco founder has a thing for beads—and beauty.
FILED UNDER: VIOLET CODE APPROVED
VICTORIA BECKHAM
BEAUTY BY
AUGUSTINUS BADER’S
THE CONCEALER
PEN WITH TFC8®
The concealer that checks all our boxes.
As imagined by founder and chief visionary, Cassandra Grey, and fueled by a trusted Committee of Industry Experts, VIOLET GREY is home to The Industry’s Beauty Edit, recognized as the insider's ultimate beauty destination. Everything we offer is DISCOVERED, TESTED, and APPROVED by our Committee before it earns a place on THE SHELVES and ultimately, your cosmetic wardrobe.