{"product_id":"v-firm-serum","title":"V-Firm Serum","description":"\u003cp data-end=\"611\" data-start=\"176\"\u003eWith age, skin begins to lose its elasticity and internal scaffolding, leading to sagging contours and diminished tone. This milky, biomimetic serum addresses that shift directly, infusing the skin with ingredients it instinctively recognizes to rebuild its foundational support from within.\u003c\/p\u003e\n\u003cp data-end=\"1078\" data-start=\"613\"\u003e\u003cbr\u003eUnlike formulas that tighten the surface, V-Firm Serum works deep in the dermis to re-densify tissue and stimulate collagen and elastin production. Advanced peptides, DNA molecules, and nutrient-rich actives fortify the skin’s architecture, visibly lifting slackened areas while improving resilience and bounce. The result is a firmer, more sculpted facial contour—renewed suppleness, elasticity, and youthful volume that continues to improve over time.\u003c\/p\u003e\n\u003cp data-end=\"1078\" data-start=\"613\"\u003e\u003cstrong\u003e\u003cbr\u003eINSIDE THE FORMULA\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli data-end=\"1769\" data-start=\"1655\"\u003e\n\u003cstrong data-end=\"1674\" data-start=\"1655\"\u003eDensity Complex\u003c\/strong\u003e: Vitamin C derivative, lysine, and proline support collagen production and dermal structure.\u003c\/li\u003e\n\u003cli data-end=\"1874\" data-start=\"1772\"\u003e\n\u003cstrong data-end=\"1792\" data-start=\"1772\"\u003ePeptide Cocktail\u003c\/strong\u003e: Biomimetic peptides deliver targeted firming action and boost skin resilience.\u003c\/li\u003e\n\u003cli data-end=\"2017\" data-start=\"1877\"\u003e\n\u003cstrong data-end=\"1891\" data-start=\"1877\"\u003eTriple DNA\u003c\/strong\u003e: A deeply hydrating molecule that retains 10,000 times its weight in water, increasing elasticity and smoothing fine lines.\u003c\/li\u003e\n\u003cli data-end=\"2104\" data-start=\"2020\"\u003e\n\u003cstrong data-end=\"2043\" data-start=\"2020\"\u003eHelichrysum Extract\u003c\/strong\u003e: A flower extract that supports skin density and cohesion.\u003c\/li\u003e\n\u003cli data-end=\"2183\" data-start=\"2107\"\u003e\n\u003cstrong data-end=\"2136\" data-start=\"2107\"\u003eCopper Lysinate\/Prolinate\u003c\/strong\u003e: Essential for collagen and elastin synthesis.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cbr\u003eVISIBLE RESULTS\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli data-end=\"2273\" data-start=\"2214\"\u003eReinforces the skin’s support network to restore firmness\u003c\/li\u003e\n\u003cli data-end=\"2314\" data-start=\"2276\"\u003eHelps tone and densify sagging areas\u003c\/li\u003e\n\u003cli data-end=\"2376\" data-start=\"2317\"\u003eRedefines facial contours with a plumping, lifting effect\u003c\/li\u003e\n\u003cli data-end=\"2434\" data-start=\"2379\"\u003eLeaves skin soft, resilient, and comfortably hydrated\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"VALMONT","offers":[{"title":"Default Title","offer_id":49786429210928,"sku":"VAL-705960","price":402.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0887\/8030\/8784\/files\/primarycream-2.jpg?v=1757631370","url":"https:\/\/www.violetgrey.com\/en-gb\/products\/v-firm-serum","provider":"VIOLET GREY","version":"1.0","type":"link"}