{"product_id":"primary-cream","title":"Primary Cream","description":"\u003cp data-pm-slice=\"1 3 []\"\u003e\u003cspan\u003eThis daily essential offers skin comfort and balance and is designed to bring instant relief to sensitive or reactive skin. Whether triggered by dryness, shaving, tightness, or external aggressors, the formula works from the first application to help neutralize irritation and calm visible redness.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cbr\u003eInfused with potent soothing actives and skin-balancing complexes, this cream strengthens the skin's natural defenses while delivering lightweight hydration. It instantly softens discomfort and helps prevent future flare-ups, leaving skin visibly more even, resilient, and at ease.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003e\u003cbr\u003eINSIDE THE FORMULA\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cspan\u003e\u003cstrong\u003eAlpha-Bisabolol\u003c\/strong\u003e\u003c\/span\u003e\u003cspan\u003e: A calming compound that helps relieve redness and irritation.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan\u003e\u003cstrong\u003eInsta-Calm\u003c\/strong\u003e\u003c\/span\u003e\u003cspan\u003e: Targets overheating and reactivity for immediate comfort.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan\u003e\u003cstrong\u003eLP Complex\u003c\/strong\u003e\u003c\/span\u003e\u003cspan\u003e: Balances the skin's microbiome to reinforce the moisture barrier.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003e\u003cbr\u003eVISIBLE RESULTS\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan\u003eCalms redness, tightness, and irritation\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eSoothes reactive, post-shave, or delicate skin\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eStrengthens skin’s defenses for long-term resilience\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eLeaves skin soft, supple, and comforted\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"VALMONT","offers":[{"title":"Default Title","offer_id":49786429145392,"sku":"VAL-705613","price":234.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0887\/8030\/8784\/files\/primarycream_5690e858-fdca-45de-81bb-59b320b64138.jpg?v=1757633243","url":"https:\/\/www.violetgrey.com\/en-gb\/products\/primary-cream","provider":"VIOLET GREY","version":"1.0","type":"link"}