{"title":"MUTHA","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eBorn out of necessity, MUTHA™ was created by mother and brand founder Hope Smith while pregnant with her first son. Unable to find something she could trust to prevent stretch marks and care for her body, she began to whip up all-natural blends with the purest ingredients in her kitchen. What she came up with: ultra-luxe formulas free of fillers, parabens, petroleum, phthalates, and sulfates. \"We’re inspiring women not to treat self-care as an indulgence, but as a necessity that reinvigorates and empowers them to be their best for themselves and everyone they love,\" says Smith. Mother or not, these products are designed to strengthen your self-confidence as well as your skin at every phase in your life.\u003c\/span\u003e\u003c\/p\u003e","products":[{"product_id":"mutha-mutha-body-oil-size-3-4-fl-oz","title":"Body Oil","description":"\u003cp\u003eFormulated by founder Hope Smith when she was pregnant with her first son, this dry oil contains a rich selection of seed oils that are sourced directly from a plant's reproductive parts, including the buds, where they are in their purest form. High in essential fatty acids, antioxidants, phytosterols, carotene and vitamins A, C, D and E, this nourishing and fast-absorbing formula delivers head-to-toe hydration and radiance.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eINSIDE THE FORMULA\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eRenowned for its wound-healing and moisture-retaining benefits, \u003cstrong\u003eorganic rosehip oil \u003c\/strong\u003ealso acts as a natural alternative to retinoic acid to help minimize the appearance of stretch marks.\u003c\/li\u003e\n\u003cli\u003eHigh in linoleic acid, nourishing \u003cstrong\u003eorganic grape seed oil\u003c\/strong\u003e helps reduce the appearance of fine lines and improve elasticity for youthful looking skin.\u003c\/li\u003e\n\u003cli\u003eNon-greasy \u003cstrong\u003eorganic apricot oil\u003c\/strong\u003e sinks in quickly and helps skin retain its elasticity and suppleness.\u003c\/li\u003e\n\u003cli\u003eMUTHA™ products are free of parabens, petroleum, phthalates and sulfates. Never tested on animals.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"MUTHA","offers":[{"title":"Default Title","offer_id":49242093945136,"sku":"MUT-BC-OIL-COR-100","price":105.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0887\/8030\/8784\/files\/sku_MUT-BC-OIL-COR-100_0.jpg?v=1778064964"},{"product_id":"mutha-face-oil","title":"Face Oil","description":"\u003cp\u003eGet a natural glow that protects, hydrates, and soothes. This fast-absorbing formula is loaded with nourishing seed oils, including antioxidant-rich kalahari and sea buckthorn oils. Skin-strengthening squalene helps replenish and lock in moisture, while tsubaki oil helps boost cell turnover to visibly reduce wrinkles and improve elasticity. The result: a smooth, supple, and luminous complexion.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eINSIDE THE FORMULA\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eKalahari melon seed oil, squalane\u003c\/strong\u003e, and \u003cstrong\u003epurple orchid extract\u003c\/strong\u003e offer intense hydration.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eTsubaki and pomegranate seed oil\u003c\/strong\u003e protect against environmental stressors while stimulating collagen.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eEvening primrose oil\u003c\/strong\u003e soothes, moisturizes, and reduces redness.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eRosehip and sea buckthorn oils\u003c\/strong\u003e help brighten and even skin tone.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"MUTHA","offers":[{"title":"Default Title","offer_id":49242096435504,"sku":"MUT-FC-OIL-COR-25","price":95.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0887\/8030\/8784\/files\/sku_MUT-FC-OIL-COR-25_0.jpg?v=1778064356"},{"product_id":"mutha-no-1-serum","title":"No. 1 Serum - Vitamin C","description":"\u003cp\u003eThis do-it-all serum creates healthier skin using natural botanicals you can trust. The potent formula features MUTHALOAD™ Core Technology, which includes a hyaluronic acid complex, kefiran, and a rice peptide delivery system to help repair damage caused by modern life. It also contains stabilized vitamin C (THD), which is 50x more effective than other forms of vitamin C at reducing pigmentation, increasing collagen, and preventing UVA\/UVB damage. Made with a bio-fermented blend of ingredients, this milky texture absorbs quickly and easily for brighter, smoother skin.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eINSIDE THE FORMULA\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eStabilized vitamin C \u003c\/strong\u003ehelps brighten and even skin tone.\u003c\/li\u003e\n\u003cli\u003eFour types of \u003cstrong\u003ehyaluronic acid \u003c\/strong\u003eplump fine lines and wrinkles.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCamellia seed oil\u003c\/strong\u003e nourishes skin and seals in moisture.\u003c\/li\u003e\n\u003cli\u003eNon-irritating and suitable for sensitive skin.\u003c\/li\u003e\n\u003cli\u003e97% natural-origin ingredients.\u003c\/li\u003e\n\u003cli\u003eVegan. Cruelty-free. Dermatologically tested.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"MUTHA","offers":[{"title":"Default Title","offer_id":49242099220784,"sku":"MUT-FC-SER-MLD-30","price":130.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0887\/8030\/8784\/files\/sku_MUT-FC-SER-MLD-30_0.jpg?v=1778063682"},{"product_id":"mutha-up-all-night-eye-cream","title":"Up All Night Eye Cream","description":"\u003cp\u003eWhether you're up all night tending to babies, losing sleep over a big presentation, or dancing on tables into the early hours of morning, this get-up-and-go eye cream has you covered. Create brighter eyes instantly using a radiance-boosting combo of pearl powder, coffee seed, and botanical extracts. Developed with MUTHALOAD™ Core Technology, this deeply nourishing formula protects, hydrates, and repairs skin using a hyaluronic acid complex, kefiran, and a rice peptide delivery system. A bio-fermented blend of ingredients helps this velvety formula absorb quickly, making it ideal of layering underneath concealer.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eINSIDE THE FORMULA\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eFour types of \u003cstrong\u003ehyaluronic acid\u003c\/strong\u003e plump fine lines and wrinkles.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCaffeine-rich coffee seed extract \u003c\/strong\u003ehelps strengthen skin.\u003c\/li\u003e\n\u003cli\u003eBrightening \u003cstrong\u003epearl powder\u003c\/strong\u003e illuminates eyes for a wide-awake effect.\u003c\/li\u003e\n\u003cli\u003eNon-irritating and suitable for sensitive skin.\u003c\/li\u003e\n\u003cli\u003e97% natural-origin ingredients.\u003c\/li\u003e\n\u003cli\u003eVegan. Cruelty-free. Dermatologically tested.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"MUTHA","offers":[{"title":"Default Title","offer_id":49242099548464,"sku":"MUT-FC-ECM-MLD-15","price":90.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0887\/8030\/8784\/files\/sku_MUT-FC-ECM-MLD-15_0_09a264bc-55af-4c21-9d79-039cb116bb19.jpg?v=1778063607"},{"product_id":"mutha-the-nudist-exfoliating-body-bar","title":"The Nudist Exfoliating Body Bar","description":"\u003cp\u003eThis cleansing bar features better-for-the-planet biodegradable wood pulp to lightly exfoliate, buffing away dead cells, texture, and imperfections. The rich lather softens and plumps skin, cleansing deeply while the scent of citrus, litsea, green foliage, and vanilla relaxes and invigorates.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eINSIDE THE FORMULA\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eNiacinamide\u003c\/strong\u003e evens skin's tone and texture while improving barrier function\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePanthenol \u003c\/strong\u003esoothes and improves skin’s hydration and elasticity\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCapuaçu seed butter\u003c\/strong\u003e, sourced from the Amazonian rainforest, provides remarkable hydration and plumping\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eJojoba seed oil \u003c\/strong\u003eenhances skin's barrier function and supports renewal\u003c\/li\u003e\n\u003cli\u003e100% clean. 100% vegan. 99.8% ingredients of natural origin. No animal testing\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"MUTHA","offers":[{"title":"Default Title","offer_id":49242109772080,"sku":"MUT-BC-BAR-NUD-150","price":30.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0887\/8030\/8784\/files\/sku_MUT-BC-BAR-NUD-150_0.jpg?v=1778062861"},{"product_id":"mutha-mutha-nudist-body-scrub","title":"The Nudist Body Scrub","description":"\u003cp\u003eThis blend of nourishing oils and brown sugar gently buffs away dead skin cells, banishing roughness and patchiness and revealing smooth, moisturized skin. 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Never tested on animals\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"MUTHA","offers":[{"title":"Default Title","offer_id":49242120585520,"sku":"MUT-BC-SCR-NUD-170","price":70.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0887\/8030\/8784\/files\/sku_MUT-BC-SCR-NUD-170_0.jpg?v=1778062052"},{"product_id":"mutha-body-butter-glow","title":"Body Butter Glow","description":"\u003cp\u003eThis velvety body soufflé is packed with pure seed extracts and ultra-rich seed butters to soothe dryness, restore moisture, and maintain skin's elasticity to help minimize the appearance of stretch marks. The addition of natural, ethically sourced mica adds a golden sparkling, illuminating finish. High in essential fatty acids, antioxidants, phytosterols, carotene and vitamins A, C, D and E, this ultra-luxe, fast-absorbing formula delivers major hydration minus any water or filler.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eINSIDE THE FORMULA\u003c\/strong\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eEthically sourced mica\u003c\/strong\u003e adds a golden sparkling, illuminating finish\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eOrganic shea butter\u003c\/strong\u003e softens skin, provides lasting hydration, and fights inflammation to help improve the appearance of stretch marks\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAnti-inflammatory and antioxidant-rich organic mango butter\u003c\/strong\u003e softens and smooths skin while promoting cellular rejuvenation\u003c\/li\u003e\n\u003cli\u003eHigh in essential \u003cstrong\u003efatty acids\u003c\/strong\u003e and \u003cstrong\u003evitamins A, D and E,\u003c\/strong\u003e \u003cstrong\u003eorganic avocado oil\u003c\/strong\u003e protects and moisturizes skin\u003c\/li\u003e\n\u003cli\u003eMUTHA™ products are free of parabens, petroleum, phthalates and sulfates. Never tested on animals\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"MUTHA","offers":[{"title":"Default Title","offer_id":49242129170736,"sku":"MUT-BC-BUT-COR-160GLW","price":115.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0887\/8030\/8784\/files\/Sku_MUT-BC-BUT-COR-160GLW_0.jpg?v=1778060308"},{"product_id":"body-butter","title":"Body Butter","description":"","brand":"MUTHA","offers":[{"title":"160 ml \/ 5.5 oz","offer_id":49555067830576,"sku":"MUT-BC-BUT-COR-160","price":100.0,"currency_code":"USD","in_stock":false},{"title":"1.7 oz \/ 50 ml","offer_id":49555067863344,"sku":"MUT-BC-BUT-COR-50","price":45.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0887\/8030\/8784\/files\/sku_MUT-BC-BUT-COR-50_Size_1-7-oz-50-ml_0_ca899147-849f-462e-8e54-01552e655767.jpg?v=1778061492"}],"url":"https:\/\/www.violetgrey.com\/en-gb\/collections\/mutha.oembed","provider":"VIOLET GREY","version":"1.0","type":"link"}