{"title":"BYREDO","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eFresh out of art school, Ben Gorham began BYREDO as a creative project by to explore the connection between scent and memory. Named for the old English phrase ‘by redolence,’ meaning ‘reminiscent of,’ Gorham’s passion project became a reality in 2006 when he realized he’d rather create fragrances than paintings. His Scandinavian aesthetics contrast with his Indian background and outsider’s approach for a unique range of transportive scents. The BYREDO range reinforces an understated approach through simple compositions and the highest quality raw materials from around the world.\u003c\/span\u003e\u003c\/p\u003e","products":[],"url":"https:\/\/www.violetgrey.com\/en-gb\/collections\/byredo.oembed","provider":"VIOLET GREY","version":"1.0","type":"link"}