The VIOLET FILES is an editorial endeavor, exclusively. Editors report on products and services they have tested and believe in, whether available for purchase at VIOLET GREY or not. Coverage is never in exchange for payment or other incentives.
If an editor of, or contributor to, the VIOLET FILES recommends a product not available at VIOLET GREY, the product will automatically undergo a rigorous vetting process and be submitted for future consideration delineated by the VIOLET CODE.
VIOLET GREY operates independently of the brands it carries and will not accept payment in exchange for stocking product.