THE BEST IN BEAUTY
FROM THOSE WHO KNOW BEST

VIOLET GREY began with our search for the best eyelash curler. To find the answer, we formed a band of inside-Hollywood experts and editors — from makeup artists to movie stars — to test every eyelash curler against our rigorous set of standards (the VIOLET CODE). We tested on film sets, on red carpets, and in the back of Jack Nicholson’s limousine — and once we learned which curler would make our lashes curve and not crimp (Utowa, it’s from Japan), we moved on to mascara, lip stain, dry shampoo, and everything else a girl needs in her cosmetic wardrobe. On any given day, we are discovering, testing, and approving best-in-class beauty. The result is a discerning curation of products, tips, and inspiration deemed essential — the Industry’s Beauty Edit.

Shop All
Sun Care

When it comes to long-term skincare, nothing is more important than managing your skin’s precarious relationship with the sun. Commit to a routine built around products that protect and moisturize—then summon the power of bronzers for a subtle glow.

Each sun care product on The Shelves has met the standards of The Violet Code, thus garnering VIOLET GREY's seal of approval.

…More

FACE SUNSCREEN