THE BEST IN BEAUTY
FROM THOSE WHO KNOW BEST

VIOLET GREY began with our search for the best eyelash curler. To find the answer, we formed a band of inside-Hollywood experts and editors — from makeup artists to movie stars — to test every eyelash curler against our rigorous set of standards (the VIOLET CODE). We tested on film sets, on red carpets, and in the back of Jack Nicholson’s limousine — and once we learned which curler would make our lashes curve and not crimp (Utowa, it’s from Japan), we moved on to mascara, lip stain, dry shampoo, and everything else a girl needs in her cosmetic wardrobe. On any given day, we are discovering, testing, and approving best-in-class beauty. The result is a discerning curation of products, tips, and inspiration deemed essential — the Industry’s Beauty Edit.

Face & Body
Self Tanner

A beautiful, sun-kissed glow is best obtained without spending hours basking in the sun. Consider a selection of effective tan optimizers that will allow you to emerge from the boudoir instantly bronzed. Everyone will ask, did she or didn’t she?

Each product on The Shelves has met the standards of The Violet Code thus garnering VIOLET GREY's seal of approval.

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FACE
SELF TANNER