THE BEST IN BEAUTY
FROM THOSE WHO KNOW BEST

VIOLET GREY began with our search for the best eyelash curler. To find the answer, we formed a band of inside-Hollywood experts and editors — from makeup artists to movie stars — to test every eyelash curler against our rigorous set of standards (the VIOLET CODE). We tested on film sets, on red carpets, and in the back of Jack Nicholson’s limousine — and once we learned which curler would make our lashes curve and not crimp (Utowa, it’s from Japan), we moved on to mascara, lip stain, dry shampoo, and everything else a girl needs in her cosmetic wardrobe. On any given day, we are discovering, testing, and approving best-in-class beauty. The result is a discerning curation of products, tips, and inspiration deemed essential — the Industry’s Beauty Edit.

SHOP VIOLET

Shop now to receive $50 off orders over $250 USD with code SHOPVIOLET.*

*Promotion valid from 7:00 AM PST August 22, 2016 to 11:59 PM PST August 29, 2016. Gift is not valid on VIOLET GREY gift cards. Cannot be combined with any other offer, redeemed for cash, or applied to multiple offers.

…More