THE BEST IN BEAUTY
FROM THOSE WHO KNOW BEST

VIOLET GREY began with our search for the best eyelash curler. To find the answer, we formed a band of inside-Hollywood experts and editors — from makeup artists to movie stars — to test every eyelash curler against our rigorous set of standards (the VIOLET CODE). We tested on film sets, on red carpets, and in the back of Jack Nicholson’s limousine — and once we learned which curler would make our lashes curve and not crimp (Utowa, it’s from Japan), we moved on to mascara, lip stain, dry shampoo, and everything else a girl needs in her cosmetic wardrobe. On any given day, we are discovering, testing, and approving best-in-class beauty. The result is a discerning curation of products, tips, and inspiration deemed essential — the Industry’s Beauty Edit.

SHOP VIOLET

Get all your Labor Day beauty essentials in time for the holiday weekend.

For today only, receive free two-day shipping on on all orders over $50.

* VALID FROM 7:00 AM PST on 8/30/16 through 11:59 PM PST on 8/30/16. Minimum order value of $50 USD. Discount is automatically applied at checkout. Cannot be combined with any other offer, redeemed for cash, or applied to multiple offers.

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