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Director of eCommerce
Job Summary
This position is responsible for leading e-commerce and digital marketing activities, consumer and brand experience, and driving revenue and profit growth for the Company’s largest channel. This role requires a proven track record in growing e-commerce businesses and maximizing sales through digital marketing, user experience enhancements, effective traffic-driving tactics, reporting and analysis, paid search and ad spend, and site optimization. You will report directly to the CEO.
What you’ll do:
Drive the e-commerce business, from sales and merchandising strategy to analytics and decision-making.
Be responsible for planning, optimizing, and managing the marketing and tech budgets and programs that drive ROI and increase KPI performance.
Enhance the online customer experience, maximize site usability, define and prioritize new site features and functionality, and implement programs that will ultimately engage our customers.
Ensure product assortment and content is rich, well-merchandised, engaging, complete, accurate, and fully optimized for both consumers and search engines.
Build and execute a product and tech roadmap that meets the needs of the customer and the business.
Conduct quality assurance testing.
Oversee all efficient and effective digital marketing strategy and execution across all channels including SEM, SEO, retargeting, affiliates, partnerships, email, and other digital media opportunities.
Devise strategies to increase online traffic to the company website, tracking conversion rates and making updates and improvements to the website as needed along the way.
Develop the customer journey strategy and touchpoints that drive repeat purchases and retention of existing customers.
Partner closely with Marketing and Content to develop, implement, and/or optimize effective online campaigns, digital marketing, and social media strategies that drive traffic, and increase conversion and sales.
Provide consistent and effective leadership and mentorship to advance the skills and overall effectiveness of the e-commerce team.
Promote a culture of collaboration, accountability, innovation, entrepreneurship, and gold standard customer service within and around all e-commerce operations.
Qualifications:
7+ years of progressive experience in an e-commerce leadership role (luxury fashion or beauty are preferred).
Subject matter expertise in web production, site operations, UI/UX, features and functionalities, site merchandising, and content and digital marketing strategy and tactics.
Demonstrable and impressive track record of achievement in revenue growth, management of budgets, developing relationships with third party vendors, and team building and development.
Strong understanding of digital marketing disciplines required to drive traffic to retail websites, including SEM/PPC, Email Marketing, Affiliate Marketing, SEO, Social Media, Content Distribution, and Marketing Analytics.
Excellent communications skills, technically proficient, detail-oriented, analytical, and results-driven.
Ability to work and thrive in a fast paced startup environment.
Working knowledge of HTML, CSS, and JavaScript.
Proficiency in Google Analytics and Google Adwords.
Must have experience with e-commerce backend systems (Spree experience a plus).
Netsuite experience a plus.
Interested candidates please send your cover letter and resume to careers@violetgrey.com