At VIOLET GREY, we're looking for a thoughtful and passionate Director, Ecommerce & Performance Marketing who truly takes pride in their work. VIOLET GREY is at an exciting inflection point and needs contributors who constructively challenge "the way things have always been done" at the company.

Reporting to the Chief Executive Officer, and eventually the Chief Community Officer (aka CMO) when hired, the Director, Ecommerce & Performance Marketing will be responsible for delivering revenue in our largest and most important channel while building an omnichannel performance marketing strategy that connects the customer experience with our brand.

This is a career-defining role that will provide the right candidate an opportunity to join a high profile and extremely fast-growing business. The candidate will be a leader in a growing marketing department with two current direct reports and several more planned over the next 18 months. The candidate will play a critical role in our next phase of growth. We’ve come to win.

Responsibilities:

• Deliver an exceptional customer experience on VIOLETGREY.com

• Work closely with senior leaders at the company to implement strategies to not only increase the number of customers year over year, but also sales per customer, driving towards aggressive growth plans for the company

• Work closely with the tech team and technology partners to improve the brand experience on our web properties without sacrificing performance

• Implement strategies and media plans for customer acquisition to reduce CAC

• Build retention marketing and CRM strategies to increase CLV and build brand loyalty and increase the number of repeat customers and loyalists

• Manage email and SMS marketing strategies that connect customers with our content and brand voice while driving revenue and loyalty

• Work alongside Head of Arts & Communication to optimize content and assets for every channel

• Manage affiliate network while building incentives that activate and engage our community

• Manage media agency and ad networks overseeing paid social, search, and display

• Partner with SEO agency to improve organic search rankings

• Oversee the marketing calendar and report on campaign results to improve performance

• Create forecasts and plans along with expense budgets to drive ecommerce revenue and maximize profitability 

• Constantly be thinking about the customer first and building their relationship with the brand through content and commerce

• Communicate a clear brand message and point of view across all performance marketing channels

• Manage and mentor two direct reports and utilize strong network to grow the ecommerce and marketing team

• Inform and educate the content and creative teams on results to better optimize assets and improve KPIs

• Develop A/B testing strategies across consumer touchpoints that better inform future marketing and content decisions

Qualifications:

• 8-10 years of proven success growing direct to consumer businesses online, beauty experience is a significant advantage

• Data driven with experience managing budgets and a P&L

• Expert in Google Analytics and customer retention metrics

• Experience with digital advertising, campaign management, and agency oversight

• Successful optimizations of email & SMS marketing and lifecycle messaging

• Background improving CVR and AOV on ecommerce sites

• Technical with a strong proficiency in digital marketing strategies

• Experience with affiliate marketing programs

• Background in luxury or prestige beauty and a knowledge of the industry, market and consumer

• Familiarity with large scale CMS content publishing platforms and self-hosted e-commerce (vs. SaaS ) is a plus