Hiroshi Uemura, son of legendary makeup artist and cosmetics titan Shu Uemura, founded Utowa in 2002 to continue his family’s legacy in the beauty industry. The UTOWA range marries modern innovation with Japanese craftsmanship. The makeup tools are essential, from the iconic Eyelash Curler, precisely crafted to achieve lifted lashes, to the hand-cut brushes made to last a lifetime. The UTOWA line is exclusive to VIOLET GREY in America.
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