Founder Gigi Howard was hiding behind oversized scarves and turtlenecks to conceal the deepening wrinkles that she developed in her late twenties. Feeling self-conscious of looking older than she was, Howard tried every treatment on the market. She couldn’t find an effective, non-invasive solution, so she set out to create her own. At an impromptu lunch, a friend told Howard about the silicone adhesive sheets her doctor prescribed after minor surgery to help heal the skin and flatten her post-surgical scars. This was the “aha” moment that led to SiO Beauty in 2016. SiO's potent, medical-grade silicone patches flex like a second skin, while gently compressing to kick-start collagen production, boost hydration, and smooth wrinkle-prone zones.