The brainchild of Shelby Wild, a former fashion stylist and master of the beach-hair look, Playa offers essential hair products that deliver on safety and performance. Deterring from harmful ingredients so often found in salon products, the Venice beach-based brand thoughtfully combines natural oils and botanicals with hand-selected clinically active ingredients. The effects are truly transformative. Natural hair texture is enhanced, roots are stimulated for growth, and youthful luster is restored. As if that wasn’t enough, Playa’s effortless, no-fuss approach makes the line exceptionally easy to use—California cool at its best.