After Korean aesthetician Alicia Yoon moved stateside to attend Harvard Business School, she continued pursuing skincare as a hobby, giving friends and family facials and beauty tips and sharing her favorite Korean products. She later learned that a lot of Western beauty manufacturers regard Korean skincare formulas as the most advanced in the world, and saw an opportunity to bring Korean beauty innovations and philosophies to the United States. In 2012 Yoon founded Peach & Lily to combine her business expertise and love of skincare. Her passion for curating the best in Korean beauty inspired her to create the ultimate sheet mask, and after 18 months and 500 formulas, the indispensable Sheet Mask Set was born.
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How the Korean beauty expert and entrepreneur became the retailer go-to for curating the best in K-beauty.