If necessity is the mother of invention, then Pai founder Sarah Brown created her 100% natural skin care range to treat her own ultra-sensitive skin without the use of any potentially irritating chemicals, toxins, perfumes, or alcohols. After years spent researching, she launched her certified organic skin care range in 2007. Made in small batches in England, Pai is ideal for allergy-prone skin, with plant-based actives to soothe redness and calm reactive skin.

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