When Dean Christal set out to create a UV reactive silicone coating to treat chemically-processed hair, he approached University of California-Santa Barbara scientist Craig Hawker for the job. Twenty-four hours later Olaplex was born. It wasn't until friend and celebrity colorist Tracey Cunningham tried the formula on her Hollywood clients that, Dean says, "the real work began." Fast forward to today, Olaplex's ability to link broken bonds in hair and leave it healthier and shinier than before has earned it a cultish following of colorists, celebrities, and salons.

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