Growing up in Australia, Poppy King learned that her classic features were better suited to a swipe of red lipstick than the dramatic looks of the ‘80s. Unable to find her perfect shade, 18-year-old Poppy launched Lipstick Queen. Over 20 years later her mission is still to find the perfect textures and shades to express every mood, occasion, and outfit. “For me,” she says, “Nothing is as glamorous or as empowering as lipstick.” The lipsticks are as beloved for their old Hollywood inspired packaging as they are for their saturated pigment and comfortable wear.

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