Kosås founder and California native Sheena Yaitanes was so dedicated to creating the perfect lipstick range, she majored in organic chemistry, then took up painting to learn exactly how to mix pigments to flatter the skin. Kosås (which means “sheath” in Sanskrit) is a tightly edited collection of all-natural lipsticks that deliver full color payoff and ultra-long wear.  “Women want one that’s like their T-shirt — the one they know they’re going to wear every day — and one that’s like their ball gown, and is a really fun color,” says Yaitanes.

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