Jung Saem Mool is arguably the most famous makeup artist in Korea—and with more than 20 years under her belt and a long roster of A-list clients, it’s safe to say that her aesthetic of translucent, glowing skin and naturally enhanced features has been key to shaping the quintessential Korean beauty look. In 2015, Jung Saem Mool launched her highly anticipated makeup range that combines her fine-arts background, makeup-artist secrets, and cutting-edge innovations. “I infused all my know-hows into the brand,” she explains. “I want my clients to uncover their own natural beauty by discovering their unique lines, shapes, and colors.”
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