Jin Soon Choi moved from Korea to New York City in 1991, and quickly gained a reputation as a rising freelance nail artist. Her ability to pinpoint emerging trends and translate them into the art of nail design earned her a loyal following as the go-to manicurist of top editors, photographers, designers, and celebrities. After opening three specialized hand and foot spas, she launched her highly anticipated nail collection in 2012. Her nail varnishes are 5-free (of harsh chemicals) and formulated with high-tech polymers and resins that ensure a quick dry, long wear, and a glossy finish.

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