JEAN PATOU

FEATURED: JOY PARFUM

Belle Époque–era French couturier Jean Patou possessed a joie de vivre that was evident in his colorful, elegant designs that enhanced women’s feminine appeal. His defiant response to the 1929 stock market crash was to create JOY, “the costliest fragrance in the world” as a gift for his loyal customers and friends to chase the Depression blues away. This now iconic fragrance in its Art Deco flacon hand-sealed with gold thread is a lavish celebration of femininity and luxury.

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