Floris founder Juan Famenias Floris began selling bespoke perfume, combs, and shaving products at the elegant 89 Jermyn Street in London nearly 300 years ago. Since then, the family-run Floris shop has served clients from King George IV to Winston Churchill, cementing its place as a British perfumery institution. In 2015, Floris launched Gentleman Floris, a range of men’s grooming products curated to cater to every aspect of a man’s morning routine. Infused with the brand’s signature No. 89 fragrance and soothing botanicals, these shaving products are the perfect blend of understated style and substance.