Built on the belief that every woman can be beautiful, Estée Lauder has long celebrated attainable beauty and quality products. In 2017, the brand tapped French artist Violette to serve as Global Beauty Director. Artist, influencer, VIOLET GREY contributor, and the quintessential Parisian, Violette is known for her painterly instincts and laissez-faire approach to makeup. Together, the artist and house have launched Estée Lauder By Violette, a series of capsule collections that encompass the seemingly effortless yet enigmatic allure that is synonymous with French beauty. "What I'm focusing on is incredible texture, incredible colors, and the product has to be amazing," says Violette, "and have products that can allow us to express ourselves and have no boundaries—just be happy with how we feel."