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THE INDUSTRY'S BEAUTY EDIT

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THE BEST IN BEAUTY
FROM THOSE WHO KNOW BEST

VIOLET GREY began with our search for the best eyelash curler. To find the answer, we formed a band of inside-Hollywood experts and editors — from makeup artists to movie stars — to test every eyelash curler against our rigorous set of standards (the VIOLET CODE). We tested on film sets, on red carpets, and in the back of Jack Nicholson’s limousine — and once we learned which curler would make our lashes curve and not crimp (Utowa, it’s from Japan), we moved on to mascara, lip stain, dry shampoo, and everything else a girl needs in her cosmetic wardrobe. On any given day, we are discovering, testing, and approving best-in-class beauty. The result is a discerning curation of products, tips, and inspiration deemed essential — the Industry’s Beauty Edit.

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The latest discoveries worthy of our seal of approval

Violet Code Approved

The latest discoveries worthy of our seal of approval

  • Smart Beauty
  • DEVICES
  • SERUMS
  • OILS & MOISTURIZERS
  • TONERS & CLEANSERS
  • MASKS
  • BODY
  • HAIR CARE
  • FEATURED SMART PRODUCTS
  • 111SKIN Y THEOREM REPAIR SERUM NAC Y²
  • AUGUSTINUS BADER THE FACE OIL
  • DR. BARBARA STURM DARKER SKIN TONES HYALURONIC SERUM
  • DR. DEVGAN PLATINUM LIP PLUMP SPF 30
  • IS CLINICAL ACTIVE SERUM
  • JOANNA VARGAS SUPERNOVA SERUM
  • REVIVE GLOW ELIXIR HYDRATING RADIANCE OIL
  • ROYAL FERN PHYTOACTIVE SKIN PERFECTING ESSENCE
  • U BEAUTY RESURFACING COMPOUND
  • ZIIP NANOCURRENT DEVICE
Discover cutting-edge formulas and groundbreaking technology.

THE SMART BEAUTY EDIT

Discover cutting-edge formulas and groundbreaking technology.

  • Skin Care
  • Cleansers
  • Toners
  • Masks & Exfoliators
  • Face Serums
  • Face Mists
  • Moisturizers
  • Face Oils
  • Neck Care
  • Eye Care
  • Lip Balm & Treatments
  • Sun Care
  • Self Tanners
  • Devices
  • Makeup Removers
  • Concerns
  • Anti-Aging
  • Acne Care
  • Age Prevention
  • Lifting & Firming
  • Dark Spots & Pigmentation
  • Dryness
  • Sensitive Skin
  • Stretch Marks
  • Sun Protection
  • Dull Skin
  • Featured Brands
  • VICTORIA BECKHAM BY AUGUSTINUS BADER
  • Dr. Barbara Sturm
  • Hanacure
  • Vintner's Daughter
  • ZIIP Beauty
  • 111Skin
  • Royal Fern
  • is Clinical
  • Augustinus Bader
  •  
  • More Brands
  • Shop By Edit
  • Maternity
  • Travel Case
  • Best sellers
  • Clean Beauty
  • French Pharmacy
  • Editor's Picks
Vanity-upgrading solutions<br>for better, glowier skin

THE SKIN CARE EDIT

Vanity-upgrading solutions
for better, glowier skin

  • Face
  • Primer
  • Foundation
  • Concealer
  • Powder
  • Blush
  • Bronzer
  • Highlighter
  • Makeup Remover
  • Tools & Accessories
  • Brushes
  • Nails
  • Nail Polish
  • Nail Care
  • Tools & Accessories
  • Eyes
  • Eye Liner
  • Eyeshadow
  • Eye Palettes
  • Brow
  • Mascara
  • Tools & Accessories
  • Brushes
  • Lips
  • Lipstick
  • Liquid Lipstick
  • Lip Liner
  • Lip Gloss
  • Lip Balm & Treatment
  • Featured Brands
  • victoria beckham beauty
  • westman atelier
  • CHANEL
  • Charlotte Tilbury
  • Serge Lutens
  • KOSÅS
  • jillian-dempsey
  • Tom Ford
  • Giorgio Armani
  • Chantecaille
  • Rouje Paris
  •  
  • More Brands
  • Shop By Edit
  • Travel Case
  • Best sellers
  • Clean Beauty
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Foolproof favorites to enhance every feature

THE MAKEUP EDIT

Foolproof favorites to enhance every feature

  • Shampoo & Conditioner
  • Shampoo
  • Dry Shampoo
  • Conditioner
  • Styling
  • Hold
  • Volume
  • Texture
  • Gloss & Shine
  • Smooth & Anti-Frizz
  • Heat Protection
  • Treatments
  • Treatments
  • Hair Masks
  • Hair Color
  • Tools & Accessories
  • Accessories
  • Brushes & Combs
  • Tools
  • Featured Brands
  • Philip Kingsley
  • Christophe Robin
  • Shu Uemura Art of Hair
  • Yves Durif
  • Aquis
  • Hair by Sam McKnight
  •  
  • More Brands
  • Shop By Edit
  • Best sellers
  • Editor's Picks
Your all-time best hair days begin here

THE HAIR EDIT

Your all-time best hair days begin here

  • Bath & Shower
  • Bath, Soaks & Salts
  • Body Wash & Soap
  • Scrubs & Exfoliators
  • Body Moisturizers
  • Body Cream & Lotion
  • Body Oil
  • Neck Care
  • Body Care
  • Deodorant
  • Shaving
  • Devices & Accessories
  • Nail & Foot Care
  • Hand Care
  • Hand Wash & Cream
  • Sun Care
  • Face Sunscreen
  • Body Sunscreen
  • Self Tanner
  • Face Tanner
  • Body Tanner
  • Oral Care
  • Tools & Accessories
  • Featured Brands
  • Mutha
  • African Botanics
  • Costa Brazil
  • Vita Liberata
  • In Fiore
  • Legology
  • Pursoma
  • Susanne Kaufmann
  • Tatcha
  • tenoverten
  • More Brands
  • Shop By Edit
  • French Pharmacy
  • Editor's Picks
Because your face shouldn't be having all the fun

THE BATH & BODY EDIT

Because your face shouldn't be having all the fun

  • Sexual Health
    & Feminine Care
  • Vibrators
  • Intimate Wash
  • Intimate Wipes
  • KEGEL device
  • Intimate Oil
  • SUPPLEMENTS
  • Sleep Health
  • Prebiotics + Probiotics
  • Skin Health
  • DETOX
  • Facial Massagers
  • ESSENTIAL OILS
  • DIFFUSERS
  • HEALING LOTION
  • DRY BRUSH
  • BATH Salts
Supplement, sexual health, and self-care support to boost your well-being

THE WELLNESS EDIT

Supplement, sexual health, and self-care support to boost your well-being

  • Fragrance
  • Fresh
  • Floral
  • Spicy
  • Woody
  • HOME FRAGRANCE
  • Candles
  • Fresh
  • Floral
  • Spicy
  • Woody
  • Accessories
  •  
  • Featured Brands
  • Byredo
  • Chanel
  • D.S. & Durga
  • Diptyque
  • Frédéric Malle
  • L'Oeil du Vert
  • Maison Margiela
  • Serge Lutens
  • Tom Ford
  •  
  • More Brands
DISCOVER EXCLUSIVE<br/>AND DISTINCTLY-SCENTED<br/>CREATIONS

tHE FRAGRANCE EDIT

DISCOVER EXCLUSIVE
AND DISTINCTLY-SCENTED
CREATIONS

  • Gifts
  • Gift Sets
  • Exclusives
  • Smart Beauty
  • Gifts Under $100
  • Starter Kits
  • At-Home SPA
  • Bestsellers
  • Candles
  • Wellness
  • Fragrance
  • Makeup
  • Skin Care
  • Bath & Body
  • Hair
  •  
  • All gifts
  • By Price
  • Under $50
  • $50-$100
  • $100-$200
  • $200-$300
  • $300 and up
  •  
  • All Prices
DELIGHT THE MOST<br/>DISCERNING BEAUTY JUNKIE

THE 2020 GIFT GUIDE

DELIGHT THE MOST
DISCERNING BEAUTY JUNKIE

  • 0-9
  • 111Skin
  • A
  • ACT+ACRE
  • African Botanics
  • Agent Nateur
  • Amanda Lacey
  • Angela Caglia
  • APA Beauty
  • Aquis
  • Augustinus Bader
  • B
  • Bare Hands
  • BeautyBio
  • BeautyBlender
  • BeautyStat
  • Bioderma
  • Bite
  • By Terry
  • Byredo
  • C
  • C & The Moon
  • Canopy
  • Caudalie
  • CHANEL
  • Chantecaille
  • Charlotte Tilbury
  • Christophe Robin
  • Cocofloss
  • Corpus
  • COSTA BRAZIL
  • Crave
  • Crown Affair
  • D
  • D.S. & Durga
  • DAVID MALLETT
  • Deodoc
  • dermaflash
  • Diptyque
  • Dr. Barbara Sturm
  • Dr. Dennis Gross
  • Dr. Devgan
  • Dr. Frances Prenna Jones
  • Dr. Janine Mahon
  • Doctor Rogers RESTORE
  • E
  • EAU THERMALE AVÈNE
  • Elvie
  • Embryolisse
  • Epi.logic
  • Erasa
  • Erno Laszlo
  • Estrella
  • F-G
  • Frédéric Malle
  • Fur
  • Georgia Louise
  • Giorgio Armani
  • H-I
  • Hair by Sam McKnight
  • Hair Rituel By Sisley-Paris
  • Hanacure
  • Heretic
  • Indie Lee
  • In Fiore
  • IS Clinical
  • J
  • J. HANNAH
  • Jillian Dempsey
  • Joanna Czech
  • Joanna Vargas
  • K
  • Kayo Body Care
  • Kevyn Aucoin
  • Kiki de Montparnasse
  • Kjaer Weis
  • KNC Beauty
  • Koh Gen Do
  • KOSAS
  • Kristina Holey x Marie Veronique
  • L
  • La Mer
  • LanoLips Hands Allover
  • LASHFOOD
  • LAURA MERCIER
  • Legology
  • Leonor Greyl
  • Lord Jones
  • L'oeil du Vert
  • M
  • M·A·C
  • Macrene Actives
  • Marashi Oral Health
  • Maison Louis Marie
  • Maison Margiela
  • MakeupDrop
  • Mason Pearson
  • Melanie Simon Skincare
  • Mutha
  • MZ Skin
  • N-O
  • Nécessaire
  • Nuface
  • Olaplex
  • Olas
  • Omorovicza
  • Oribe
  • Ouai
  • P
  • Pai
  • Patchology
  • Philip Kingsley
  • Pursoma
  • R
  • RÉVIVE
  • REFLEKT
  • RIKI LOVES RIKI
  • RMS Beauty
  • Rouje
  • Royal Fern
  • S
  • Serge Lutens
  • Shani Darden
  • Shhhowercap
  • Shiffa
  • SHORE MAGIC
  • Shu Uemura Art of Hair
  • Slip
  • S-T
  • Sisley-Paris
  • SK-II
  • STARRING by Ted Gibson
  • Supergoop!
  • Sunday II Sunday
  • Surratt Beauty
  • Susanne Kaufmann
  • T3
  • Tata Harper
  • Tatcha
  • TENOVERTEN
  • The Nue Co.
  • The Ranch
  • Tom Ford
  • TWEEZERMAN
  • U-V
  • Utowa
  • U Beauty
  • Victoria Beckham Beauty
  • Vintner's Daughter
  • Virtue
  • Vita Liberata
  • Vitruvi
  • Violet Grey
  • W-Z
  • westman atelier
  • Windle & Moodie
  • Woo Skin Essentials
  • Yves Durif
  • Yves Saint Laurent
  • ZIIP Beauty
  • ZITSTICKA
These most-wanted, most-coveted products are flying off our shelves.

THE BEST SELLERS EDIT

These most-wanted, most-coveted products are flying off our shelves.

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HOPE SMITH. IN LIGHTS. UNDONE AND DONE.

Filed Under: SCREEN TEST

HOPE SMITH. IN LIGHTS. UNDONE AND DONE.

HOPE SMITH

Filed Under: SHOP THEIR BAG

HOPE SMITH

MUTHA UP ALL NIGHT EYE CREAM

Filed Under: VIOLET CODE APPROVED

MUTHA UP ALL NIGHT EYE CREAM

HEALTHIER HAIR LIES WITH YOUR SCALP CARE

Filed Under: LESSONS

HEALTHIER HAIR LIES WITH YOUR SCALP CARE

MUTHA NO. 1 SERUM

Filed Under: VIOLET CODE APPROVED

MUTHA NO. 1 SERUM

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