THE INDUSTRY’S BEAUTY EDIT began with our search for the best eyelash curler. For the answer, we asked Hollywood’s leading artists and stars to test every eyelash curler against our rigorous standards (the VIOLET CODE). They tested on movie sets, red carpets and in the back of Jack Nicholson’s limousine — and once we learned which curler would make our lashes curve and not crimp (UTOWA, it’s from Japan), we moved on to mascara, lip stain, dry shampoo and everything else a girl needs in her cosmetic wardrobe. The result is a discerning curation of beauty products, tips and inspiration deemed essential by the industry experts who know best.
If you are interested in truly life-changing beauty advice, such as:
the best eye concealer in the world, or how to make your hair smell like the girl who got away, it is in your best interest
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into the VIOLET FILES along with tutorials, tips and look inspiration
At the forefront of Japanese design and innovation, the iconic curler is designed for both makeup artists and everyday users. Handmade by craftsmen, its precise angles and curve thickness help shape and lift eyelashes. Tailored to fit the curve of the eyelid, the curler has a lock function that produces beautiful, naturally curled eyelashes.