THE INDUSTRY’S BEAUTY EDIT began with our search for the best eyelash curler. For the answer, we asked Hollywood’s leading artists and stars to test every eyelash curler against our rigorous standards (the VIOLET CODE). They tested on movie sets, red carpets and in the back of Jack Nicholson’s limousine — and once we learned which curler would make our lashes curve and not crimp (UTOWA, it’s from Japan), we moved on to mascara, lip stain, dry shampoo and everything else a girl needs in her cosmetic wardrobe. The result is a discerning curation of beauty products, tips and inspiration deemed essential by the industry experts who know best.
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the best eye concealer in the world, or how to make your hair smell like the girl who got away, it is in your best interest
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Rosie Huntington-Whiteley pointed out some of her favorite makeup bag must haves from the VIOLET GREY curation
while on set for her Wet, Hot Summer cover story. The collection of products, from a vampy polish to a fittingly rose-hued lipstick, was gifted to the model and actress as she snapped her last poolside photo.