THE INDUSTRY’S BEAUTY EDIT began with our search for the best eyelash curler. For the answer, we asked Hollywood’s leading artists and stars to test every eyelash curler against our rigorous standards (the VIOLET CODE). They tested on movie sets, red carpets and in the back of Jack Nicholson’s limousine — and once we learned which curler would make our lashes curve and not crimp (UTOWA, it’s from Japan), we moved on to mascara, lip stain, dry shampoo and everything else a girl needs in her cosmetic wardrobe. The result is a discerning curation of beauty products, tips and inspiration deemed essential by the industry experts who know best.
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the best eye concealer in the world, or how to make your hair smell like the girl who got away, it is in your best interest
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These oil blends closely mimic the skin's natural oils which convince the brain that each pore is properly hydrated
and stymie the production of more oil (often the determining cause of blemishes). With regular use of face oils, complexions are left beautifully moisturized, without a trace of residue.
Each face oil on The Shelves has met the standards of The Violet Code thus garnering VIOLET GREY's seal of approval.