THE INDUSTRY’S BEAUTY EDIT began with our search for the best eyelash curler. For the answer, we asked Hollywood’s leading artists and stars to test every eyelash curler against our rigorous standards (the VIOLET CODE). They tested on movie sets, red carpets and in the back of Jack Nicholson’s limousine — and once we learned which curler would make our lashes curve and not crimp (UTOWA, it’s from Japan), we moved on to mascara, lip stain, dry shampoo and everything else a girl needs in her cosmetic wardrobe. The result is a discerning curation of beauty products, tips and inspiration deemed essential by the industry experts who know best.
If you are interested in truly life-changing beauty advice, such as:
the best under eye concealer in the world, or how to make your hair smell like
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Face & Body
Every makeup artist and dermatologist will passionately agree that strict dedication to sun protection is the most
important element to healthy, youthful complexions. Effective formulations with elegant finishes are of the utmost importance, along with diligent applications.
Each product on The Shelves has met the standards of The Violet Code thus garnering VIOLET GREY's seal of approval.