THE INDUSTRY’S BEAUTY EDIT began with our search for the best eyelash curler. For the answer, we asked Hollywood’s leading artists and stars to test every eyelash curler against our rigorous standards (the VIOLET CODE). They tested on movie sets, red carpets and in the back of Jack Nicholson’s limousine — and once we learned which curler would make our lashes curve and not crimp (UTOWA, it’s from Japan), we moved on to mascara, lip stain, dry shampoo and everything else a girl needs in her cosmetic wardrobe. The result is a discerning curation of beauty products, tips and inspiration deemed essential by the industry experts who know best.
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Shop All LIPS
The creation of an iconic lip is a study in both courage and restraint; choosing the perfect formula is no simple
matter. It's of the utmost importance to select products whose pigment, formula, weight, color, and wear-ability will sustain your look and set you apart.
Each lip product on The Shelves has met the standards of The Violet Code, thus garnering VIOLET GREY's seal of approval.