THE INDUSTRY’S BEAUTY EDIT began with our search for the best eyelash curler. For the answer, we asked Hollywood’s leading artists and stars to test every eyelash curler against our rigorous standards (the VIOLET CODE). They tested on movie sets, red carpets and in the back of Jack Nicholson’s limousine — and once we learned which curler would make our lashes curve and not crimp (UTOWA, it’s from Japan), we moved on to mascara, lip stain, dry shampoo and everything else a girl needs in her cosmetic wardrobe. The result is a discerning curation of beauty products, tips and inspiration deemed essential by the industry experts who know best.
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Shop All Face
So many critical elements go into the creation of a radiant face: a primer to smooth the surface, foundation to
even skin tone, concealer that renders flaws invisible, blush and bronzer to brings the skin to life, and illuminators that subtly reflect light.
Each face product on The Shelves has met the standards of The Violet Code, thus garnering VIOLET GREY's seal of approval.