THE BEST IN BEAUTY
BY THOSE WHO KNOW BEST
THE INDUSTRY’S BEAUTY EDIT began with our search for the best eyelash curler. For the answer, we asked Hollywood’s leading artists and stars to test every eyelash curler against our rigorous standards (the VIOLET CODE
). They tested on movie sets, red carpets and in the back of Jack Nicholson’s limousine — and once we learned which curler would make our lashes curve and not crimp (Utowa
, it’s from Japan), we moved on to mascara, lip stain, dry shampoo and everything else a girl needs in her cosmetic wardrobe. The result is a discerning curation of beauty products, tips and inspiration deemed essential by the industry experts who know best.
The SHELVES [shelvz]noun
1. a discerning curation of beauty products tested by the VIOLET CODE and deemed unanimously essential by Hollywood’s leading experts & artists.SHOP THE SHELVES >
The VIOLET FILES [vahy-uh-lit] [fahyls]noun
1. the inspiration, art and industry knowledge that influence modern beauty standards — amassed by VIOLET GREY’s community of experts and organized into files.
READ THE VIOLET FILES >